Maserati long ago made a name for itself, but the brand’s nameplates are another story. “People know the brand; it’s amazing,” says Mark McNabb, Maserati North America’s president and CEO. “I don’t know if our models are known.” So for 2011, the Italian auto maker is bent on raising the profiles of its three product ranges: the Quattroporte sedan, GranTurismo coupe and GranTurismo convertible. “In particular, our Gran Turismo convertible,” McNabb tells Ward’s in one of this first ...

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