General Motors Corp. faces a challenge educating consumers about its recently launched “GM Employee Discount for Everyone†national incentive program, which lacks elements key to classic marketing schemes, such as an across-the-board price reduction, a specific number of vehicle giveaways or low interest rates. Paul Ballew GM, which reports sales declined 4.7% in May, is offering for the first time its employee-only discount to everyone who takes delivery of an ’05 car or ...

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