U.S. sales are forecast to rise in May from the prior month and year-ago, but under the assumption that incentives will pick up significantly by the end of the month. Ward’s is forecasting May light-vehicle sales to finish at a 17.0 million seasonally adjusted annual rate (SAAR), compared with 16.4 million the prior month and 16.3 million in same-month 2003. (See related data: May 2004 Sales Forecast) Volume is forecast at 1.55 million units for a daily selling rate over the month’s 26 ...
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