MONTREAL – As the ’11 Mazda2 began to take shape, one thing became clear to Mazda Motor Corp.: the boxy, minivan-esque look gaining prominence among today’s small cars was not going to cut it in North America. “They’re cool cars, but a totally different thing,” Mazda’s North American design director Derek Jenkins says of vehicles such as the Scion xB and Honda Fit. “They’re not sleek and sporty.” The ’11 Mazda2, arriving in North America next month, needs to convey the brand’s signature ...

Premium Content (PAID Subscription Required)

"Mazda Not Boxed In by Small-Car Design" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.