Mazda Motor Corp.âs efforts to cut costs by sharing vehicle platforms with Ford Motor Co. didnât pay off as expected, says the Japanese auto makerâs top engineer. Savings from high volumes âproved illusory,â Seita Kanai, director-research and development and president of Mazda Engineering & Technology Co. Ltd., tells Wardâs in an interview. Kanai, who headed up the Mazda6/Atenza program that kicked off the auto makerâs âZoom-Zoomâ brand strategy centered on the concepts of stylish, ...
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