Mazda Motor Corp.‚Äôs efforts to cut costs by sharing vehicle platforms with Ford Motor Co. didn‚Äôt pay off as expected, says the Japanese auto maker‚Äôs top engineer. Savings from high volumes ‚Äúproved illusory,‚ÄĚ Seita Kanai, director-research and development and president of Mazda Engineering & Technology Co. Ltd., tells Ward‚Äôs in an interview. Kanai, who headed up the Mazda6/Atenza program that kicked off the auto maker‚Äôs ‚ÄúZoom-Zoom‚ÄĚ brand strategy centered on the concepts of stylish, ...
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