VANCOUVER, BC, Canada – Mazda has to step it up in the U.S., as sales have failed to keep pace with the overall market, a key executive says. Mazda’s U.S. deliveries through July totaled 143,162 units, a modest 4.9% year-over-year increase, according to Ward’s data. In comparison, the total U.S. light-vehicle market increased 10.8% in the same timeframe. Robert Davis, recently appointed to the new position of senior vice president-U.S. operations, says he’s not happy with the Hiroshima ...
Premium Content (PAID Subscription Required)
"Mazda Seeks to Reclaim Lost U.S. Market Share" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.