Mazda Motor Corp. is counting on its new midsize '01 Tribute sport/utility vehicle not only to round off its product lineup but also to better position the brand in the minds of consumers. To do this, Mazda calls upon the virtues of its better-known and well-respected Miata roadster in an upcoming marketing campaign that promotes Tribute as “the sports sedan of sport/utilities.” Additionally, Tribute shares the Millenium sedan's luxury appointments and the '00 MPV minivan's subtle and ...
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