SANTA BARBARA, CA – Mercedes-Benz North America is determined to quell perceptions that its vehicle quality has fallen in recent years. The auto maker has taken jabs of late due to its poor showing in the J.D. Power and Associates Initial Quality Study. Mercedes ranked just above the industry average in the study, far behind rival marques: BMW, Lexus, Cadillac, Porsche and Jaguar. “We have put a lot of thought into (our marketing plan) and it (quality) is going to be key,” Michelle ...
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