With a sportier look and a manual transmission, Mercedes-Benz believes its all-new C-Class has what it takes to better compete with its main rivals — the BMW 3-series and the Audi A4. Mercedes forecasts sales of 35,000 to 40,000 in the U.S. in calendar year 2001. Worldwide the automaker expects to deliver 150,000 C-Classes this year and 250,000 in 2001. Some 65% of demand will come from Germany and Western Europe, 20% from the U.S., 5% from Japan and 10% from the rest of the world. The ...
Premium Content (PAID Subscription Required)
"Mercedes Aims New C-Class at BMW, Audi" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.