NEW YORK – Claiming the Mercedes-Benz portfolio is the richest in the luxury segment, Daimler CEO Dieter Zetsche says the German auto maker’s transaction prices are 30% and 15%, respectively, higher than those of arch-rivals Audi and BMW. “We intend to keep it that way,” he says, speaking at a media roundtable at the Plaza Hotel here. That said, Mercedes soon will decide whether to drop the super-luxury Maybach brand, whose deliveries have been running in the 300 to 500-unit range ...
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