Mercedes-Benz U.S.A. launches a new advertising campaign Jan. 31 aimed at touting the brand’s technological prowess throughout its history and promoting the introduction of the all-new ’07 S-Class flagship sedan, which hits dealer showrooms the week of Feb. 7. The campaign covers print, broadcast and Internet channels and combines the company’s 120-year history as the originator of the automobile, the brand’s technological innovations and the allure of the ninth generation S-Class, the ...
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