NEW YORK – Former Ford Motor Co. and Jaguar Cars of North America executive Michelle Cervantez is named vice president-marketing for Mercedes-Benz USA Inc. Cervantez succeeds Dave Schembri, who is appointed vice president-pre-owned and fleet vehicle operations. Cervantez comes to MBUSA from Jaguar Cars, where she was vice president-marketing. Previously she was brand development manager for the Lincoln LS. She will report to Paul Halata, president and CEO of MBUSA.
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