PHOENIX – The new Mercedes SL500, a $90,000 roadster that goes on sale in the U.S. next month, will more than double sales of its antecedent, the gullwing 300SL that debuted back in 1954. See related story Dave Schembri, Mercedes vice president-marketing, forecasts the ’03 SL500 will achieve a volume of 10,000 in 2002 and grow to 11,000 units next year. Competing in a growing segment, the SL500 will help the category soar from 27,353 units last year to 34,381 in 2002. Schembri says ...
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