Everything old is new again. That’s certainly true at Mercury, where executives are putting in motion a revitalization game plan ripped right out of the pages of the car division’s past. The strategy? Bolster Mercury’s lineup with new offerings derived from Ford vehicles. Many won’t recognize this as a huge departure for the division, which has a long history of stocking showrooms with re-badged Fords. That’s what got Mercury in trouble in the first place – fewer and fewer buyers were ...
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