Everything old is new again. That’s certainly true at Mercury, where executives are putting in motion a revitalization game plan ripped right out of the pages of the car division’s past. The strategy? Bolster Mercury’s lineup with new offerings derived from Ford vehicles. Many won’t recognize this as a huge departure for the division, which has a long history of stocking showrooms with re-badged Fords. That’s what got Mercury in trouble in the first place – fewer and fewer buyers were ...
Premium Content (PAID Subscription Required)
"Mercury Revival Plan Has Familiar Ring" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.