Mercury will continue its trend toward urban chic, courting youth along the way, but it won't abandon the generation that went before, says Lincoln-Mercury President Mark W. Hutchins. “I think, over time, you're going to see Mercury go into the brand personality of a Mountaineer or a Cougar,” Mr. Hutchins says, referring to the line's sport/utility vehicle and midsize specialty car — both of which have undergone changes to attract urban dwellers. But Grand Marquis, the large car popular ...
Premium Content (PAID Subscription Required)
"Mercury Won't Abandon Its Loyal Buyers" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.