More Stories Used to be “sport/utility vehicle” was synonymous with “cash cow.” Then the segment got crowded. Then the auto makers themselves whittled away at SUV popularity by creating friendlier-riding, easier-to-ingress cross/utility vehicles. So for ’04, the midsize SUV segment remains a place of action – but analysts wonder if the glory days are waning for truck-based SUVs. The Chrysler Group certainly hopes the ’04 Dodge Durango emerges as the segment’s new target. ...
Premium Content (PAID Subscription Required)
"Midsize SUVs: Fertile Ground or Fading Fast?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.