NEW YORK – Despite minimal advertising, the Mini is off to a fast launch, says general manager Jack Pitney. The new British-built car, smallest vehicle offered for sale in the U.S., is on pace to meet its target of 20,000 units annually, Pitney tells the International Motor Press Assn. here. That would make the U.S. second only to the U.K. as the top Mini market. "We have aspirations to make the U.S. the No.1 Mini market, Pitney says. "We hope to exceed the U.K. total of 25,000 units ...

Premium Content (PAID Subscription Required)

"Mini Off to Maxi Launch" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.