The U.K plant responsible for building engines forAGâs Mini brand produces its 1-millionth mill.
Continued growth of the Mini brand recently promptedto add 250 workers to the Warwickshire plant in the British Midlands and brings the facilityâs total employment to more than 1,000 people. The plant, which lies about a 60-minutes north of London, started production seven years ago.
Worldwide Mini sales grew 50% in 2007. Rolls-Royce, another BMW brand with a presence in the same region, saw global sales rise 25.5% last year.
âI think this speaks volumes to the popularity of British design,â says Vern Sebby, president and CEO of the British Midlands Development Corp. Funded by the U.K. government, Sebbyâs group provides assistance to manufacturers seeking to establish themselves in the region.
Auto makers such asMotor Corp., Jaguar cars and Land Rover brands, Peugeot Citroen and Lagonda Ltd. also operate in the British Midlands.