After years of skyrocketing sales, the successful cultivation of a young and ultra-cool reputation and profits that made the division by far Mitsubishi Motors Corp.’s strongest, Mitsubishi Motors North America Inc.’s amazing run looks to be over. The auto maker’s miserable year to date has been marked by a plummet in sales – down 21.9% to 162,234 in 2003 through July vs. year-prior – as well as profits, largely due to losses from bad credit and strategic missteps in the incentives-laden ...
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