ROMULUS, MI – Mitsubishi Motors North America Inc. is counting on its new Raider compact pickup truck to provide “incremental” sales. David Schembri, executive vice president-sales and marketing, declines to disclose a sales target for the truck, but says by the end of this week some 2,000 units will be at dealers, and by the end of next month about 4,000 should be available to buyers. (See related story: Zetche, Bernhard Signed Off on Raider) For the remainder of September, Schembri ...
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