Mitsubishi Motors Corp., until recently Japan's fourth-largest vehicle maker, now is on a ¥496 billion ($4.5 billion) life-support system. Industry experts in Tokyo figure the company's survival likely depends on how long Mitsubishi Group companies, the source of most the financial backing so far, are willing and able to prop up the automotive arm. (See related story: New Mitsubishi Scandal Results in More Cost Cuts) Japanese car buyers, rapidly losing their taste for Mitsubishi cars, ...
Premium Content (PAID Subscription Required)
"Mitsubishi Struggles With Loss of Face" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.