Here's a new twist: an automotive supplier with a stellar brand image that wishes the market would perceive it as more of a commodity producer. Such is the paradoxical position of Italian brake-components maker Brembo. For the 25 years since it took to new levels the braking performance of Formula One racecars, Brembo has developed a reputation as the world's preeminent maker of high-performance brakes. Original equipment contracts with performance giants such as Ferrari SA and Porsche AG ...

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