DETROIT – As a Florida auto dealer, many of Alan Starling’s customers are retirees, people in no hurry when buying a car. “A lot of them will spend the whole day with us at the dealership,” says Starling, chairman of the National Automobile Dealers Assn. “That’s fine with us. Sometimes we buy them lunch.” But such hospitality can reap unintended negative consequences if, on an auto maker’s customer satisfaction survey, a customer unwittingly indicates that the dealership ...

Premium Content (PAID Subscription Required)

"NADA Unsatisfied with Customer Satisfaction Surveys" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.