NADA used-car guide and Reynolds and Reynolds team up

The National Automobile Dealers Assn. Used Car Guide Co. and auto dealership distributor The Reynolds and Reynolds Co., form an online prototype joint venture to offer retail and trade-in transaction data from dealers to consumers looking to buy or sell a used vehicle.

The prototype provides market-based detail about used vehicles in specific regions, says a spokesman for the joint venture. Reynolds gathers data on used vehicles from new car franchises in the U.S. The data is updated on a weekly basis and consists of trade-in and retail pricing, year, make, model, mileage and region sold.