It’s not easy pinning down what’s "in," Jim Schroer, Chrysler Group executive vice president-global sales and marketing, is learning. Fate of Neon name is up in the air. The auto maker has been testing the idea of dropping the Neon name from its small car line, as it hasn’t resonated well with the young buyers it is targeted at (see related story: SRT-4 Bumps Neon to Build Youthful Image for Dodge). The SRT-4, a performance Neon, has no badging with the Neon name. And the trial ...

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