Cadillac's efforts to reposition itself in the luxury market will consist of more than just new products, says its top executive. the division also is getting a new logo and considering alphanumeric brand designations. “Everything is up for grabs, including names,” says Cadillac General Manager John F. Smith. Other non-product topics include the “look and feel” of retail facilities and promotional activities, Mr. Smith notes. The storied but outdated crest and wreath logo will be ...
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