One in five new car buyers visit the website of the auto dealership from which they purchase their vehicle, says Friedman-Swift Associates, an automotive marketing research firm in Cincinnati, OH. The firm interviewed 12,376 new car buyers last year, 17% of whom reported they visited their dealership’s website before making their purchase. Most (49%) said they found their dealership’s website via an Internet search engine. Other buyers learned about the sites through an automobile ...
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