One in five new car buyers visit the website of the auto dealership from which they purchase their vehicle, says Friedman-Swift Associates, an automotive marketing research firm in Cincinnati, OH. The firm interviewed 12,376 new car buyers last year, 17% of whom reported they visited their dealership’s website before making their purchase. Most (49%) said they found their dealership’s website via an Internet search engine. Other buyers learned about the sites through an automobile ...

Premium Content (PAID Subscription Required)

"New Car Buyers Visit Auto Dealers Websites" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.