TOKYO – Toyota Motor Corp. has taken the next step toward bringing its celebrated Lexus brand to Japan by establishing a new Lexus Development Center. The center, established in July and located inside Toyota’s No.1 Product Development Center in Toyota City, is dedicated to the luxury segment. For Toyota, this marks its first attempt to distinguish between luxury and non-luxury segments in its vehicle-development organization. Lexus launch in Japan aimed at boosting Toyota ...

Premium Content (PAID Subscription Required)

"New Center Latest Step Toward Lexus Launch in Japan" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.