DETROIT – Nearly half the consumers buying new vehicles in the U.S. don’t consider a General Motors Corp. product, and the auto maker aims to change that with a new ad campaign, called “Road to Redemption,” that gets underway June 2. The long-term marketing effort – GM isn’t saying when it will end – will highlight the auto maker’s improving quality, environmental endeavors, technology and design. Gary Cowger says GM’s latest marketing effort focuses on conquest sales. “We know ...

Premium Content (PAID Subscription Required)

"New GM Ad Campaign Targets Conquest Sales" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.