Toyota -- which wooed Baby Boomers way back when -- is now going after their kids and grandkids with the Matrix, an all-new crossover utility vehicle. It’s designed to appeal to the coveted young crowd, a group that Toyota product planners admit they’ve been paying little attention to. A Toyota vice president, Irv Miller, tells me, “We took our eye off the ball. We captured the Baby Boomers years ago and kept them as customers. We’ve got to do that with Generation X and Y.” That’s ...
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