LAS VEGAS – Although the two vehicles are designed to appeal to different psychographic groups, Toyota Motor Sales U.S.A. Inc. admits its new Yaris subcompact lineup may steal some sales from the auto maker’s burgeoning Scion youth brand. The Yaris, which will be available in two body styles – a 3-door liftback unveiled here and on sale next spring, and a 4-door sedan set to be unveiled at January’s Los Angeles auto show – will appeal to “mainstream youth,” says Jim Lentz, group vice ...
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