Saab U.S.A. previews a new global advertising program called the “vs.” campaign on the eve on this year's show. Saab U.S.A. President Joel Manby says the campaign is designed to run for five years. Ads already have been shown in some foreign markets and will bow in the U.S. next month. Mr. Manby declines to say how much will be spent on the campaign, but says Saab's budget will be about 5% bigger this year. Copy for the ads read “Saab vs.” some unlikely theme. For instance one ad reads “Saab ...
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