DETROIT – In its second iteration, Hyundai Motor America’s smallest cross/utility vehicle will be repositioned from a rugged, outdoor-oriented model to one that is more of an “urban cruiser,” a top official says. “We’re moving Tucson from its current positioning, which has a little bit of toughness in design,” HMA CEO John Krafcik says in a recent interview here. “The new Tucson is going in a much more urban direction. It’s much more aligned with the overall Hyundai brand.” Hyundai also ...
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