PARIS – To survive the global financial crisis, Nissan Motor Co. Ltd. is moving profitability down a notch and managing its business to conserve cash, but the push to establish itself as the industry’s leading electric-vehicle maker continues. Nissan has reduced capital spending, but “we have not stopped any product programs in Europe,” says Pierre Loing, vice president-product strategy and planning, Nissan Europe. Top management’s goal is conserving cash, followed by profitability, ...
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