Nissan Exec Not Bothered by Low Sales of Cube

LOS ANGELES, CA – A top Nissan Motor Co. Ltd. official dubs the auto maker’s quirky Cube’s performance in the market as “reasonable,” despite falling 10,000 sales short of its nearest competitor, the Kia Soul.

“If you look at the way the car has been marketed, it’s more about being creative than pushing the metal through the pipeline with money,” Carlos Tavares, executive vice president and ...