Nissan Motor Co. Ltd. will reveal its new, global brand strategy at January's Detroit auto show. Developing a coherent, individualistic brand image was one of the many goals spelled out in last fall's “Nissan Revival Plan” to save the company from the brink of financial disaster. Although details remain under tight wrap, sources believe a strong component of Nissan's new brand image will center on the company's heritage as the provider of performance-oriented vehicles. To that end, ...
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