Nissan North America Inc. unveils seven customer Versa hatchbacks at the 2006 Specialty Equipment Market Assn. show in Las Vegas today.

The VIP Versa customized by M2 Motoring, features a clean look inspired by Japanese bippu or VIP culture, Nissan says. It has a black exterior with heavily tinted windows and special suspension and wheels for a more aggressive look.

Fox Marketing has tuned a Versa base model 1.8L 4-cyl. engine to achieve an estimated 270 hp via a ZPIracing Turbo Kit with a Garrett GT28RS turbocharger and Fujita cold air intake system, among other features, Nissan says. The exterior sports an Impul front bumper, front lip spoiler and rear kit, painted in BASF R-M Sapphire Blue. The interior uses MOMO accessories.

The Muscle Road/Classic Soft Trim Versa has an Extreme fascia, 19-in. Zenetti wheels and large sunroof that has been grafted into the car, Nissan says.

The 2K Motorsports Marketing “Green With Envy” Versa features a flat black exterior with lime green and rainbow flake stripes done by Kaotic Kustoms. The interior is stitched in black and green and has green APC light-emitting diode gauges. An Eibach Sport suspension and Precision grille also are present.

The turn3 Creative/Siphon Magazine Versa lost 200 lbs. (91 kg) to ready it for track duty, Nissan says. An AEM cold air intake and a DC Sports competition exhaust header with custom exhaust has been added to increase engine performance, while a custom TEIN Super Street coil-over kit upgrades the Versa’s suspension.

Design elements include NISMO-inspired race graphics by KTC Media Group, and Spin Imaging and Sparco racing seats.

The Stillen Motorsports Versa features custom paint and graphics, Stillen cold air intake and exhaust kits for better performance, and a lowered suspension, with 18-in. wheels and tires.

The Roadhouse Marketing Versa, a project undertaken by International AllStars in California, has Vogtland springs, MOMO wheels and Cooper Tires, an APEWorks Graphics package, MOMO seats, floor mats and pedels and Eclipse/Fujitsu Ten DVD/CD player with Polk Audio amplifiers and speakers.

Nissan also is showing Pathfinder and Armada SUVs customized by fashion designer Mark Ecko. Ecko also has created co-branded clothing and accessories to be sold on a dedicated website. Proceeds will go to a non-profit organization for at-risk teens to learn design and technology skills.