Chrysler Group executives are confident there is enough room in showrooms for the upcoming Dodge Nitro SUV and its platform-mate, the Jeep Liberty. In addition to sharing the same underpinnings, both vehicles project ruggedness through their boxy designs. But the divergent appeal of their respective brands will channel buyers appropriately, says Judith K. Wheeler, Dodge marketing director-4-wheel-drive vehicle product planning. Dodge Nitro concept “If we do our job correctly, we’re ...
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