Nissan Europe cannot afford duds. “Every product that would not generate what the company considers enough profit doesn't see the green light,” Pierre Loing, Nissan Europe general manager-product planning and strategy, tells Ward's. And that likely means the days are numbered for under-performing sedans, such as the midsize Primera (freshened last year) and Almera. They are “not really bad cars, not really good either. Average,” Loing says. “Sold under a different brand, they likely ...
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