No TV Spots for New Scion xB, xD to Preserve Brand's Cachet

CHICAGO – Most auto makers would kill to start a new brand that beats internal annual sales projections year after year.

Such is the case with Toyota Motor Sales U.S.A. Inc.’s Scion marque.

Mark Templin, Scion vice president, says the ascendancy of the youth-oriented brand, rolled out nationally in 2004, has been unnervingly trouble-free.

To preserve the brand’s quirky cachet, ...