North American Int’l Auto ShowSpade Takes Dig at Chrysler Neon

David Spade, the irreverent comic of Saturday Night Live fame, takes the stage with Chrysler Group’s global marketing and sales chief, Joe Eberhardt, for the unveiling of the ’07 Dodge Caliber.

Designed to replace the Neon as the auto maker’s entry in the small-car segment, the Caliber offers more feature content than the Neon – for $410 less than the Neon’s starting sticker, Eberhardt says.

Snipes Spade: “Dude, anything looks good compared with a Neon.”

What Do You Say, Eh?

Chrysler’s Canadian headquarters will remain in Windsor, Ontario.

So says Chrysler CEO Tom LaSorda.

Steven J. Landry, newly appointed president of DaimlerChrysler Canada, had said he would consider moving the company’s headquarters to the Toronto area.

“We’re not doing that,” says LaSorda, a Windsor native. His father, Frank LaSorda, was a prominent United Auto Workers union leader who spent his career representing Chrysler’s hourly workers in Windsor.