November Sales Continue Downward Spiral as SAAR Plunges to 26-Year Low

The National Bureau of Economic Research announced Dec. 1 the U.S. “officially” has been in a recession for the last 12 months.

The following day, the country’s auto makers provided more proof as they announced their light-vehicle sales were lower in November than in any month in more than a quarter century.

Marketers had hoped aggressive sales campaigns and generous incentives offered by most auto makers would pull car buyers back into showrooms. But such optimism ...