General Motors Corp.'s Oldsmobile Div. will continue its market repositioning with a new Bravada ad campaign and expand its buyer demographics for its forthcoming '01 Aurora, a top Oldsmobile executive says. Both should result in more female customers, believes Karen C. Francis, Oldsmobile general marketing manager. The division's overhauled product line and altered image already has increased interest among women. “We're seeing a lot more women than ever before, even before the purchase ...
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