OnStar: Adding Subscribers Matter of Understanding

DETROIT – Chet Huber faces an enviable dilemma. As president of OnStar, Huber holds the reigns to one of the industry’s most coveted technologies, a gee-whiz vehicle communications system combining safety, security and personalized conveniences into a single package activated with the touch of a button.

He just wishes more of its users knew this, too.

“There is still more than a casual number of folks that, when they decide not to renew OnStar and you go back afterwards ...