Adam Opel AG is initiating a new marketing campaign to help improve the auto maker’s image with European car buyers. The offensive, which gets underway in February, includes a new Opel emblem and the theme, “Fresh Thinking for Better Cars.” Opel has high expectations for the new ad campaign, which it hopes will project the brand in a more self-confident manner. “There is a fresh wind blowing at Opel, (and) we want to pass this message on to the public,” says Opel Chairman and Managing ...
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