Payment-protection incentives unveiled today by Ford Motor Co. and General Motors Corp. will motivate fence-sitters, but their capacity to attract new faces is marginal, a market consultant says.
The reason? “Hyundai’s stolen a lot of that thunder,” says Dennis Bulgarelli, director of Boston-based consultancy Compete Inc., which monitors the behavior of vehicle shoppers.
Hyundai Motor America’s Assurance program, launched in January, covers a customer’s payments or ...
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