DETROIT – The fullsize pickup market will continue to surge this year, fueled in part by the return of so-called personal-use buyers, predicts Fred Diaz, president and CEO of Chrysler Group LLC’s Ram brand. A decade ago, when gas prices routinely were under $2 a gallon, the segment attracted consumers who used their vehicle for daily commutes, rather than as a work truck. The industry coined several terms for such casual buyers, including “personal-use” and “wind haulers.” But when gas ...
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