General Motors was not amused in early July when its stock value dropped because Wall Street analysts assumed it planned to follow Chrysler Group’s lead in beefing up its 7-year/70,000 mile- (112,654 km-) powertrain warranty as a sales incentive. Speculation of such a move helped send GM’s stock tumbling on July 10, finishing the day at $47.61, off $3.53. GM already had resumed its successful 0% financing program before Chrysler’s warranty deal was announced, and Paul Ballew, GM’s ...
Premium Content (PAID Subscription Required)
"Playing the Incentives Game Presents Risk for Everyone" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.