Owners of Ford Motor Co. and General Motors Corp. vehicles are the most loyal buyers, according to R.L. Polk & Co.’s mid-year consumer-loyalty rankings. For the first six months of the ’04 model year, GM leads with 65.7% of customers returning GM buyers. GM has held the top spot in manufacturer loyalty since 2000, Polk says. Tops in make loyalty is Ford, with 57.5% of buyers having returned to the brand. Ford has held the top spot since 1996. Segment winners include Saturn Ion ...

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