Porsche CEO Denounces U.S. Boxster Incentives

LEIPZIG, GERMANY – Porsche AG President and CEO Wendelin Wiedeking lashes out at executives of Porsche’s U.S. arm for offering 52,000 members of its Porsche Car Club a $1,000’s incentive off the purchase of an ’02 model Boxster. The incentive offer was announced last month.

Wendelin Wiedeking

Porsche’s German executive team was unaware of Porsche Car North America’s move to provide the incentives on the Boxster, Wiedeking says. The incentive action goes against the ...

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